training for managers
We offer the following modules about the use
of language specifically in the field of business and office communication.
As managers rise through the ranks, the importance of their abilities
in both internal and external communication magnifies. Communication
in its widest sense is one of the cornerstones of success in the workplace.
The modules, usually lasting half a working day, can be adapted for
different levels of management. They can also be delivered either in
a lecture environment or on a one-to-one basis.
Writing for Executives
Neither schools nor third level educational
institutions habitually teach business writing skills. If they deal
with the subject at all, it is often taught by people who, however
well intentioned and however good as educationalists, have little
meaningful experience of a business environment.
This module teaches the basics of writing
good letters and reports. It illustrates the importance of structure,
layout, vocabulary, grammar and punctuation and how to use them
within an organisation's house style. Letters and reports are often
the first indications to outsiders of what your organisation is
like. In larger organisations, they are often a major first indicator
to staff and colleagues of what a manager is like. And as with all
first impressions, they count.
Making effective presentations is a skill,
too often brought to our attention by its absence. There is still
the belief that ideas sell themselves. If two ideas are of equal
standing, the one better presented will win in the end. Presentations
are about the transmission of ideas and facts, often crucially important
in training, marketing, strategies, tactics and policy.
This module teaches those making presentations
to avoid the most common pitfalls, to use visual aids effectively
rather than as 'cue cards,' to think of form and structure, to use
body language, to vary delivery techniques in accordance with the
specifics of the target audience. At its most basic, it will impart
some of the techniques of teaching.
to use Public Relations or Media Advisors
Many managers quite suddenly find that they
are interacting with, if not actually directing, public relations
departments or media advisors, whether internal or external to the
organisation. Several things can then happen to new managers who
have had little or no experience of public relations: they might
proceed with great caution, stifling hitherto effective public relations
to a standstill; they might proceed with overweening confidence
and cause public image problems; or they might regard it all as
a black art and leave the PR people to their own devices. None of
these options is good. Managers need to know how to use public relations
This module will brief managers about what
public relations can and cannot do, about how press and television
order their perspectives, about how public announcements should
be made, why publicity sometimes fails - and sometimes seems to
spring unwanted out of nowhere, about the difference between on
and off the record, between an interview and a photocall - in short
about the conventions of the media world. By this means the manager
is given a grounding in what the PR people can realistically be
asked to do. It is the prime requirement for the effective management
of public relations and media relations.
Increasingly rising executives and those
at the top need public speaking as a tool of their business and
of managing their career. We live in an age where it is widely anticipated
that those in important jobs, whatever the sector, are able to articulate
what they are doing - and would like to do - clearly and accurately.
The arenas within which they are likely to be asked to appear are
broadcasting and the podium. Superficially these two arenas require
the exercise of the same abilities, but while they have much in
common, the podium and the studio each make special and specific
demands upon the speaker.
These modules are aimed at giving confidence
to speakers. How many times have we all seen someone who is competent
at communicating to a management team in an office, but who becomes
wooden, stilted and altogether less effective when asked to deliver
the same information in a public or broadcasting environment? But
we have also seen people who perhaps unexpectedly can speak coherently
in public. This is due to something they have learnt. It is about
techniques of preparation, about writing for speaking (as distinct
for reading, as in a report), about the use of voice and expression,
about not reading slavishly from a script, about body language,
about animation, about pace of delivery. The modules also treat
what others are seeing as a significant part of the communication.
They aim to put the speakers at ease and in so doing, put listeners
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TRAINING] [PRESENTATION TRAINING]