and Public relations
Your image lies in the minds of others.
An obvious statement, but you might be surprised at how many believe
that their own image of themselves coincides with that held by others.
Your image affects how well you sell goods and services. When a
journalist, I begin writing with images already formed or half formed,
some of them accurate, some not. Image management is aimed at establishing
that background image as accurately as possible. (Web
sites are now important in this activity.) Such preparation
can make a big difference in good times and bad.
||Good training can
repay every penny or every cent with substantial interest. Training
within the broad field of communcating, internally
and externally, can benefit an organisation across almost every field
of operation, from sales through administration through to morale.
Internal communication is often a matter left to hit-and-miss, finding
its own level or levels. However, it is usually the case that the
organisation which manages its internal communication coherently is
correspondingly effective in communicating with the outside world.
The two, internal and external, are inextricably intertwined.